Following the commercial success of the original Star Wars trilogy and its related merchandise, Mattel launched several successful competing toylines which captured the public's imagination and significantly influenced the toy market.
In 1976, Mattel's CEO Ray Wagner declined a deal to produce a toyline of action figures based on the characters from Star Wars, due to the $750,000 license ($3,645,724.96 in 2021 dollars) required up front.
Love interest/girlfriend: Mara (in The New Adventures of He-Man) Wife: Teela (in the expanded MOTU/POP universe/later becoming queen after becoming the new Sorceress)